Ritual and Reverence
Ritual and Reverence

Meaningful ceremonies for life’s most sacred moments

Meaningful ceremonies for life’s most sacred momentsMeaningful ceremonies for life’s most sacred momentsMeaningful ceremonies for life’s most sacred moments

Helping individuals honor life’s transitions with intention, beauty, and care. 

Meaningful ceremonies for life’s most sacred moments

Meaningful ceremonies for life’s most sacred momentsMeaningful ceremonies for life’s most sacred momentsMeaningful ceremonies for life’s most sacred moments

Helping individuals honor life’s transitions with intention, beauty, and care. 

Our Mission

 At Ritual and Reverence, we craft meaningful, personalized ceremonies that honor life’s transitions with beauty, compassion, and intention. Through story, ritual, and presence, we help individuals and families celebrate, grieve, and remember in ways that feel authentic and deeply human.

About

What is a Celebrant?

What is a Celebrant?

What is a Celebrant?

  A celebrant is a professional trained to create and lead personalized ceremonies that honor life’s important moments — especially during times of loss. Unlike clergy, celebrants are not bound to any specific religion or tradition. Instead, we work with you to craft meaningful, inclusive rituals that reflect your values, beliefs, and the unique story of your loved one.


Why Choose Us?

What is a Celebrant?

What is a Celebrant?

At Ritual & Reverence, we offer more than a standard service — we co-create a meaningful experience. Unlike traditional funeral officiants who may follow a set script or religious framework, we begin with you. Every ceremony is shaped by your stories, your values, and the essence of the person you’re honoring.

We've Got You

What is a Celebrant?

We've Got You

 Let us help you mark life’s meaningful moments—births, living funerals, memorials, and everything in between—with care, creativity, and intention. From personalized ceremonies and ritual design to music, memory-sharing, and support groups, we’re here to walk beside you. Whether you're celebrating a new beginning or honoring a life well lived, we’ve got you.

Services

Funerals

Life Tributes

Memorials

We serve individuals and families of all backgrounds and traditions with warmth, compassion, and reverence.


- Thoughtfully crafted funeral ceremonies that reflect your loved one’s life and values

 

- Graveside and burial services with meaningful ritual and care
 

- Eulogy and obituary writing/ support

- Collaboration with funeral homes, clergy, or other service providers


- MC and coordination  before and   on the day of  the event


- Family Support 



Memorials

Life Tributes

Memorials

We offer personalized memorial ceremonies that honor the spirit, values, and stories of your loved one. 


- Ceremonies tailored to reflect the individual’s life and legacy
 

- Collaborative planning with family and friends to ensure the tone feels personal and authentic
 

- Meaningful rituals—both traditional and creative—that honor grief and celebrate life
 

- Guest participation opportunities, such as readings, music, or memory-sharing
 

- Support selecting a location that suits your vision—be it a home, garden, community space, or outdoors
 

- Guidance in incorporating cultural, spiritual, or secular elements according to your values and wishes


         

Life Tributes

Life Tributes

Joyful Rituals

We Honor life’s meaningful moments with gatherings that celebrate legacy, connection, and joy. 


- Celebrate someone nearing the end of life with stories, blessings, and shared reflection

- Create a space of love and gratitude while the honoree is present


- Milestone Birthdays
Mark significant birthdays—50th, 60th, 90th and beyond—with ritual, storytelling, and symbolic elements
and heartfelt tributes


- Personalized Ceremony Elements
Craft custom readings, music, and rituals that reflect the spirit of the honoree

- Tribute & Toast Writing Support
Collaborate to write toasts, blessings, or speeches that feel authentic and emotionally resonant

      

Joyful Rituals

Support Groups/ Classes

Joyful Rituals

 We Mark life’s meaningful beginnings and transitions with ceremonies that celebrate identity, connection, and growth.


- Baby Naming Ceremonies

Welcome a child with a personalized, inclusive ritual

Incorporate blessings, readings, and symbolic elements

Invite family participation and create lasting keepsakes
 

- Name Affirmation & Release Ceremonies

Honor identity transitions with thoughtful, affirming rituals

Release a former name and celebrate a new one with meaning 



Support Groups/ Classes

Support Groups/ Classes

Support Groups/ Classes

We Honor the beauty of grief, remembrance, and legacy with offerings that invite reflection, comfort, and connection.


- Grief Rituals & Shiva gatherings
Create space for mourning with meaningful communal or private rituals 


- Death Cafes & Listening Table
Engage in open, thoughtful dialogue about death, dying, and what matters most

Gather with others in a relaxed setting to reduce fear and build community 


- Planning Your Own Funeral or Memorial
Design a ceremony that reflects your life, values, and wishes
Explore readings, music, legacy messages, and ritual elements
Leave a gift of clarity and meaning for your loved ones


   

Join Us

Erica Pelavin, LCSW, PHD

Founder of Ritual & Reverence Erica Pelavin, PhD, is a psychologist, educator, and celebrant who has spent over two decades supporting individuals and communities through life’s most meaningful transitions. With a deep belief in the healing power of ritual.

Testimonials

Erica supported me and my family through the decline and eventual passing of my parents with deep compassion and wisdom. Her calming presence and thoughtful guidance helped me navigate that difficult time—especially during the holidays, when I was searching for a meaningful way to honor their memory. A Yom Kippur gathering she led became one of the most moving spiritual experiences of my life. She has a rare gift for blending tradition with personal meaning, and for holding space with grace, warmth, and deep humanity. 


Jessica, Menlo Park

Erica created an unforgettable 90th birthday celebration for my mother—one that was as joyful, meaningful, and beautifully curated as we could have ever imagined. With a charming folk theme, a custom songbook, live music, and heartfelt activities, every detail reflected thoughtfulness and care. The decorations were perfect, the music uplifting, and the atmosphere full of love and laughter.

One of the most moving moments was when guests had the opportunity to share what they appreciated about my mother—something she found deeply touching. Erica has a true gift for creating spaces that bring people together in celebration and reflection. 


Karen, Los Angeles 

Erica was an angel in the days after my mother passed. She listened with compassion as I shared the stories of my complicated relationship with my mom, and how multiple countries, religions, and losses shaped her life. With Erica, I felt truly seen and heard. She wove my stories into a eulogy that was both beautiful and honest—something I was proud to read at my mom’s funeral service. Several people told me it was the best eulogy they had ever heard. Erica encouraged me to speak truthfully about who my mom was to me, in a way that felt both respectful and honoring. Erica is a gift to this world, and she has my highest praise. I am eternally grateful for her, and couldn’t imagine a better person to accompany loved ones through the grieving process. 


Rachel, Palo Alto 

When our family lost my 21-year-old niece to suicide, Erica was a guiding light through our darkest days. With deep compassion and insight, she helped us honor Sara’s memory in a loving, healthy way. She supported our entire family—across generations—with grace, warmth, and wisdom. Her presence brought clarity, comfort, and healing when we needed it most. 


Daren, Menlo Park 

testimonials

 When my brother died unexpectedly , I found myself doing something I never once had imagined I would do: Plan a celebration of life. Many friends and family wanted to help, but I didn’t even know what I needed. Erica knows how to navigate grief while planning the logistics necessary to host a funeral or celebration of life. She listened carefully, brought her warm personality to the project, and sprinkled in humor at a time when I needed it most.  Working with Erica helped me trust my own instincts to create a celebration that truly honored my brother and all that made him special.


Melissa, San Jose  
 

Contact Us

We look forward to hearing from you.

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Or Contact Erica Directly at: (650) 465-0005 or erica.pelavin@gmail.com

Ritual and Reverence

(650) 465-0005

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